I was talking to a client of mine a few days ago when she started talking about post cards for her bookkeeping service. Generic, first time customer post cards tend to have a success rate of 2-3%. The problem with post cards is most of us throw them away without even looking at the offer. So, to make a long story short, I suggested writing her potential customers a letter with a hand written address on the envelope instead.

For around $600 you can blast 1000 potential customers with post cards, or send a letter to around 300, but the number of people that will read your “handwritten” letters are going to be nearly 100%.

I challenge you. The next time you get a hand written envelope in the mail, don’t open it. Throw it away. You won’t do it.

Call the local high school and tell them you are looking for a student to come by the office after school for administrative work or post an ad on craigslist. Pay them ten cents per address, and you will have the most effective “post card” campaign you have ever seen.