If you have a great product, your price is perceived fair, and people know about it, you will sell that product to whoever needs it. Of course the world of marketing and small business are much more complicated than my nutshell here, but you get the picture.

In my experience , I have found three main reasons as to why yard signs work.

1. They are seen
   Yard signs placed on street corners are the most cost effective way to get steady flow of eyeballs looking at your message. If you look up traffic studies in your city, you might be surprised at how many people actually drive through an intersection on a given day. A $2 yard sign can easily be seen by tens of thousands before it is taken down.
2. They encourage a response
   Yard signs blow away. They are picked up by the city or helpful citizens, and they are run over by mowers and plow trucks. Although this seems like a problem, it’s also one of the corner campaigner’s greatest weapons. Not only do they not last, but people know they don’t last. A yard sign with an enticing message that will fill a customer’s need is something that needs to be acted on now, or it may not be there in the future. People are inclined to store the number for later, or in some cases even take the sign.
3. Perceived Value
   Yard signs generate the perception of a phenomenal value to most people who see them. Generally, call the number on a yard sign and hear about the deal of the century. The person who places a yard sign is a small business owner; one that will provide you with a good price because of her small overhead and personal service because the customer means something to the small business owner.

These of course are not the only reasons why yard signs work, but they are a start. Stay tuned and we’ll go over a few hundred more over the course of this blog.