It’s a pretty constant debate over which is more effective, a one sided yard sign or a two sided yard sign. While there are obvious advantages to a two sided yard sign, there are a couple disadvantages too.

The obvious advantages of a two sided yard sign:

1. A double sided yard sign, especially a larger one, can target two directions of traffic at once in some cases, effectively (or maybe ineffectively) doubling the sign for the money.
2. Double sided yard signs can be read by a passenger while driving away if they didn’t catch the info on the first try.
3. Double sided yard signs look more professional.
4. You have to spend less time thinking about what angle to place your sign.

Some of the disadvantages of a two sided yard sign are:

1. They are more costly, sometimes costing 30-40% more per sign depending on your printer.
2. Even with the more costly opaque plastics, you may be able to see the other side’s text if the sun is right. This can make your sign impossible to read.
3. Most of the time, the second side goes to waste. Nailing a sign to a pole, putting it up against a wall or fence, or placing near one way or divided roads will not make very good use of your expensive second side.

Generally, I say its a good idea to buy single sided signs and use extra cash to get a few extra signs. When you do run into the situation where a second side is helpful, place two signs there, or just glue a couple together. One thing to keep in mind if you insist on a two sided yard sign, get the wire H frames that hold the sign without blocking it!