If you want customers to pick up your business card, make it the most interesting.

If you want customers to find your website, make it the most useful.

If you want customers to see your yellow page ad, make it the largest.

If you want customers to refer you, make them the happiest.

The point here, no matter how important, is not to make your customers happy. My point is that these facts are not interchangeable. You won’t get more people to pick up your business card by making your prices low. Just like you wont get more people to visit your website just because it’s happy. Each part of your marketing efforts are independent paths towards your overall brand.

If you want more customers, make each part better. You won’t get new customers through your website if you don’t make it better.

The only way to get someone to listen is to tell them about something they are interested in or thinking about. How many ads do you ignore in a day? Thousands. When you use yard signs, keep to the point, don’t waste your money with long descriptions or laundry lists. You have 432 square inches of real estate to get ONE point across. Don’t hide it amongst a plethora of other information.Thanks to Seth Godin’s Blog for the info.

It’s coming. The new YardSignsWork.com. It will be better than ever with more ordering features, advanced account and order tracking, more products, quicker updates. You’re going to love it.