The only way to get someone to listen is to tell them about something they are interested in or thinking about. How many ads do you ignore in a day? Thousands. When you use yard signs, keep to the point, don’t waste your money with long descriptions or laundry lists. You have 432 square inches of real estate to get ONE point across. Don’t hide it amongst a plethora of other information.Thanks to Seth Godin’s Blog for the info.